Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2026 sales have kicked off at AT&T and T-Mobile , as well as Best Buy . Right now we're tracking notable offers on the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
If you're looking for something other than iPhones, be sure to visit our Black Friday Roundup for all of the best deals and discounts happening this season. For more Apple-specific devices currently on sale, our main post on the best Apple Black Friday deals is the best place to look.
T-Mobile
iPhone 18 Pro and iPhone 18 Pro Max : Up to $1,200 off with eligible trade-in
iPhone Duo : Up to $1,200 off with eligible trade-in
Apple Watch SE 3: No cost (up to $300) when adding a watch line on a qualifying plan, or get $250 off any Apple Watch when picking up another Apple Watch
T-Mobile is offering the iPhone 18 Pro and iPhone 18 Pro Max for up to $1,200 off when you trade in an old device (in any condition) and purchase the new device on an eligible unlimited plan. You can also get this offer if you switch a line to Experience Beyond 2.0, Experience Beyond, or Go5G Next.
UP TO $1,200 OFF iPhone 18 Pro at T-Mobile
UP TO $1,200 OFF iPhone Duo at T-Mobile
For anyone shopping for the iPhone Duo, you can get up to $1,200 off the iPhone Duo with any condition trade-in on an Experience Beyond plan. This discount will appear in the form of bill credits over the course of 36 months.
Similarly, if you're on the Experience More or Experience Beyond plan, you can get up to $830 off with a trade-in, and up to $730 off with a new line on most other plans. All of these offers have the same payout schedule over the course of 36 months.
AT&T
iPhone 18 Pro : No cost with eligible trade-in
iPhone 18 Pro Max : Up to $1,200 off with eligible trade-in
iPhone Duo : Up to $1,200 off with eligible trade-in
Over at AT&T , you can get the iPhone 18 Pro and iPhone 18 Pro Max for up to $1,200 off with an iPhone trade-in in any condition. You'll need to upgrade with AT&T Next Up Anytime or switch to get this offer.
UP TO $1,200 OFF iPhone 18 Pro at AT&T
UP TO $1,200 OFF iPhone Duo at AT&T
Additionally, new and existing customers can get up to $1,200 off the iPhone Duo with an eligible trade-in. If you're switching to AT&T, the carrier will give you up to $800 to pay off your current device balance, and you can save $200 per line when ordering the smartphone online.
In regards to the main offer of up to $1,200 off the iPhone Duo, AT&T says this requires an eligible trade-in of $230 or more, alongside activation of a new line or upgrading an existing line. You'll get this credit over the course of 36 months on your AT&T bill.
You can find the breakdown of each plan tier from AT&T below, and remember that they each require a trade-in as well.
Up to $1,200 off iPhone Duo: requires AT&T Premium 2.0 plan or higher / trade-in value of $230 or more
Up to $930 off iPhone Duo: requires AT&T Extra 2.0 plan or higher / trade-in value of $130 or more
Up to $500 off iPhone Duo: requires Value 2.0 plan / trade-in value of $130 or more
Up to $350 off iPhone Duo: requires any eligible unlimited plan / trade-in value of $35-$129
If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. With the $1,200 offer, AT&T is offering the 256GB iPhone 18 Pro at no cost.
Best Buy
iPhone 18 Pro and iPhone 18 Pro Max : Up to $1,200 off with qualified activation and trade-in
iPhone Duo : Up to $1,200 off with qualified activation and trade-in
Carriers aren't the only place you can save on iPhones this year, with Best Buy offering the same discounts as AT&T and T-Mobile with activation through these carriers at the time of purchase. This is a great option for anyone who shops at Best Buy a lot and likes to rack up member reward points.
UP TO $1,200 OFF iPhone 18 Pro at Best Buy
UP TO $1,200 OFF iPhone Duo at Best Buy
Similar to the carriers, you can get the iPhone 18 Pro models and iPhone Duo for up to $1,200 off with qualified activation on cellular plans and a trade-in of an older device. Best Buy supports activation through AT&T and Verizon, and there are also unlocked options.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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Related Roundups: Apple Black Friday , Apple Deals Related Forum: Community Discussion
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