‘We need to deliver history and culture.’ Volvo’s design chief, Thomas Ingenlath, on how the carmaker plans to not only survive, but go premium

As it prepares for its centenary, the Chinese-owned Swedish carmaker is going upmarket while doubling down on its values. Monocle goes for a drive around Gothenburg with its chief design officer.

The post ‘We need to deliver history and culture.’ Volvo’s design chief, Thomas Ingenlath, on how the carmaker plans to not only survive, but go premium appeared first on Monocle .